SAFA EXPRESS Supermarket Br 9 Inaugural

Since

1973

A Legacy of Empowerment and Excellence

The

K.M. Trading

Story

K.M. Trading Group was founded in 1973 by the visionary leader and businessman Mr. Mohammad Korath, who brings over 50 years of business experience in the Middle East retail industry. Combining the vision and wisdom of our chairman and experienced senior managers with the zeal of the younger generation, we have grown and expanded into a portfolio of businesses, including supermarkets, hypermarkets, department stores, real estate, and shopping centers.

Our Chairman & Managing Director, Mr. Mohammad Korath, reflects on the company’s origins: "A strong spirit of adventure inspired me to various endeavors. In 1973, the entrepreneur in me was tempted to experiment with multiple lines of business, which led to a focused effort in the retail sector. Back then, the concept of a department store was not very popular, especially among the middle and lower strata of society. Yet, K.M. Trading pioneered its way to success by delivering everything under one roof at affordable prices and offering impeccable customer service."

K.M. Trading operates a diverse portfolio of retail establishments, including K.M. Trading Supermarkets, K.M. Trading Hypermarkets, SAFA Express Supermarket, Al SAFA Commercial & Supermarket, Overn Hot Bakery and SAFA HYPER. Our brands span across a multitude of categories, enriching the lives of countless families over the past decade. Our staff members are our strength, striving to achieve the highest standards to serve our customers to their satisfaction. Our diverse team members, hailing from various parts of the world, unite in a single work culture at K.M. Trading Group.

We are committed to offering our customers the most extensive range of choices, the finest quality, and unmatched value, complemented by world-class customer service standards for an enjoyable and rewarding shopping experience. At K.M. Trading Group, we aspire to empower all customers who walk through our doors with a distinct advantage in leading their chosen lifestyle with pride and satisfaction, regardless of their social and economic status. Moreover, we seek to become a dependable and reassuring companion who deeply perceives and fulfills our customers’ needs, desires, and dreams.

Our commitment to the quality of products, value proposition, and high customer service standards has helped K.M. Trading Group achieve customer satisfaction and climb the ladder of success. Our core values have enabled us to attain sustainable growth over the years by overcoming market challenges. Our commitment to product quality, strong value propositions, and high customer service standards has helped K.M. Trading Group achieve customer satisfaction and become a brand closer to their hearts, serving generations of customers.

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Elevating Excellence

The Evolution of K.M. Trading

At The Present Time

Today, K.M. Trading stands as a testament to a dream that began over four decades ago. With a wide range of lifestyle products offered in department stores, supermarkets, and hypermarkets,
K.M. Trading continues to be a companion in customers’ special moments and occasions, providing quality products and ensuring the highest levels of customer service.

Growth and Expansion

Under the guidance of Mr. Mohammed Korath and a team of dedicated professionals, K.M. Trading grew vigorously. The wisdom of the chairman, combined with the zeal of a younger generation, propelled the company forward. Staff members from various parts of the world submerged into a single work culture at K.M. Trading, striving hard to achieve the highest standard of service.

The Early Days

The concept of a department store was not widely popular at the time, especially among the middle and lower strata of society.  Yet, K.M. Trading pioneered its way to success by delivering everything under one roof at affordable prices and offering impeccable customer services.

Key Milestones