Founder's Note

In 1971, the capital city of the UAE, Abu Dhabi, was a relatively new landmark on the world map. With immense potential and driven by newfound oil revenues, it was a city brimming with anticipation and hope. The simplicity of life, coupled with the promise of rapid development, inspired me to embark on a new chapter. The entrepreneur in me felt the need to contribute to this remarkable transformation and so began my journey in business.

Since we started in 1973, K.M. Trading Group has been guided by a singular principle: ensuring a value-driven shopping experience for our cherished customers. From the beginning, our focus has been on building trust, fostering strong relationships and delivering a sense of value and satisfaction to all who walked through our doors. It is the unwavering support and the timely feedback of the customer which inspired us to push our limits and enhance the retail experience which offers value for money.

From humble beginnings, we have expanded to over 35 stores in the United Arab Emirates and 9 in Sultanate of Oman, employing more than 2,000 dedicated team members -the backbone of the group. In addition to growing our store network, we’ve introduced 35+ of our own brands, offering everything from clothing and footwear to groceries and household essentials. This allows us to cater to the evolving needs of our customers while maintaining our commitment to value.

Over the past 50 years, we have become a trusted name in the United Arab Emirates and Sultanate of Oman, with a mission to uplift lifestyles by providing a diverse range of quality products at competitive prices. K.M. Trading is more than just a retail chain—it is a symbol of confidence for our customers, built on a foundation of consistency and trust.

K.M. Trading Groups retail concepts are designed to cater to the diverse preferences of our customers, with express stores, supermarkets, department stores, hypermarkets, shopping centers and malls. Each of our brands – K.M. Trading, K.M. Hypermarket, Al Safa, Safa Express, Safa Hyper and Oven Hot upholds a commitment to exceptional quality at competitive prices, ensuring that we meet all shopping needs—from daily essentials to lifestyle products.

As we enter our sixth decade of operations, we reflect on our journey with deep gratitude to the visionary leaders of United Arab Emirates and Sultanate of Oman. This journey would not have been possible without the support of our valuable customers, business partners and well-wishers. Looking ahead, we remain committed to growth, innovation and staying true to the values that have brought us this far.

Thank you for your continued trust and support.

KORATHE MOHAMMAD